2025 Gift Card Playbook

With 54% of shoppers planning to purchase gift cards during the 2024 holiday season, marketers have an incredible opportunity to capitalize on momentum and drive incremental sales and loyalty that lasts into the new year. InMarket’s 2025 Gift Card Playbook:

Unlocks what gift cards consumers plan to purchase this year
Uncovers what retailers shoppers purchased gift cards at in 2023
Provides 7 powerful strategies to help empower marketers to 2025 gift card success
And more!