2025 Black Friday InSights - InMarket | Real-Time Marketing and Measurement

InMarket’s 2025 Black Friday InSights takes a deep dive into Black Friday shopping behavior, revealing where consumers went, how they shopped, and what trends shaped the biggest shopping day of the year.

Check out the report to access insights, including:

Which retailers saw visitation lifts, including Lowe’s, Menards, and more
The verticals that captured the highest per-consumer spend—hint: club stores are on the rise!
How dollar/discount stores attracted higher-income shoppers and drove strong foot traffic this Black Friday
And more!