InMarket’s 2025 Back-to-School InSights report features exclusive survey data from over 2,700 U.S. adults on how they plan to shop for the upcoming school year.

Discover:

• When shoppers plan to begin their B2S shopping
• Which school supplies are topping shoppers’ lists
• How economic conditions are pushing consumers toward deals, private-label brands, and value-driven decisions
• And more!