InMarket’s 2024 July 4th InSights report contains survey data from over 4,400 US adults on how they plan to spend the upcoming holiday weekend, whether at parties, shopping, or traveling.

Download the report and learn:

• What meat, snacks, and beverages are on consumers’ shopping lists for the July 4th holiday
• What retailers (grocery, big-box, etc.) are most popular amongst July 4th shoppers
• What factors are most important to consumers when shopping this summer, such as price, convenience, or health & wellness