InMarket | Real-Time Marketing and Measurement

2023 Halloween InSights

InMarket’s 2023 Halloween InSights report contains helpful insights on how consumers shopped for last year to help brands build targeted strategies to better engage shoppers for the upcoming spooky holiday.
Insights include:
  • How much consumers spent on Halloween shopping last year
  • What matters most to shoppers when purchasing Halloween candy
  • What candy brands, including Reese’s, M&M’S and Starburst, had the largest share of purchases during last year’s Halloween holiday

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