Consumer mobile device usage continued to reach new heights in 2023, with eMarketer reporting that on average, consumers spent 230 minutes per day—or over 3 hours—on their mobile devices. In fact, more than half of US consumers’ time spent on digital devices is on mobile, more than a laptop/desktop, Connected TV, or other device. With consumers spending a significant portion of their days online—nearly a third of their waking hours!—consuming media, there is plenty of opportunity for brands to engage with consumers and build deep brand relationships. However, being seen—and more importantly heard—is increasingly difficult. In fact, the average American is exposed to as many as 10,000 advertisements each day. With so much competition for consumers’ attention, brands must work exceptionally hard to stick out from the crowd.

For over 13 years, InMarket has been dedicated to providing solutions for performance-driving brands and agencies to ‘break through’ the noise of media saturation and drive powerful brand value and engagement. In particular, InMarket’s Moments advertising solution is an incredibly unique tool in that it combines timing, relevance, and context to elevate an advertisement into hyper-relevant, 1:1 brand experiences. Given this incredible value, it’s no surprise that Moments advertising outperforms other media initiatives when it comes to engagement and click-through rates!

According to Forrester Research, consumers are undergoing a mobile mind shift—“the expectation that one can get what they want in their immediate context and moments of need.” As we continue to march forward into the future of marketing, these contextual brand experiences will become increasingly important touchpoints. But creating these highly relevant, hyper-personalized, powerful Moments is no easy feat. In fact, it requires a delicate balance of art and science.

With this in mind, we’re taking this opportunity to recognize the 2023 Breakthrough Moments winners and shine a light on the best of the best while also offering other brands an inside look on how to dazzle and delight consumers with powerful Moments that ultimately create long-lasting relationships.