2022 July 4th InSights

InMarket’s July 4th InSights report analyzes key consumer survey, purchase, and foot traffic data to better understand just how consumers plan to spend the holiday weekend. Insights you’ll find include:

The top food and beverage choices among July 4th celebrators
How foot traffic to retailers like big box and grocery stores changed the week of July 4th, 2021 versus the week before the holiday
What brands saw the largest increase in purchases the week of July 4th, 2021

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