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Maestrø is a media optimization orchestrator to help keep media accountable to real-world results.
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Empower your teams and agency with real-world measurement, insight and Maestrø accountability in the AI tools they are already using, to create a powerful media stack grounded in real-world results.
How did our Holiday Spiced campaign drive store visits — and where should we shift budget?
Here's the Holiday Spiced campaign, measured against a matched control group:
1.24M incremental visits · +38% visit lift · $0.41 cost per incremental visit
What drove it, by creative
| Creative | Incremental visits | Optimization index |
|---|---|---|
| Morning Ritual (:15) | 612K | 1.28 |
| Iced Lineup (:15) | 431K | 1.12 |
| Loyalty Perks (:06) | 137K | 0.71 |
| Brand Anthem (:30) | 60K | 0.48 |
Recommendation: "Morning Ritual" and "Iced Lineup" drove ~84% of incremental visits at an above-benchmark optimization index. Shift budget out of "Brand Anthem" (0.48) into those two. Want me to draft the summary?
Sample data for demonstration only.
Maestrø relies on InMarket's industry-leading real-world visit and purchase data.
Tying decisions to hundreds of millions of consumers walking into stores and making purchases, down to the item level.
Location
200M+ location-based consumers
Purchase
146M+ commerce consumers
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