InMarket Wins Prestigious “Company of the Year” at 2025 BIG Awards for Business

Today at InMarket, we’re thrilled to announce that we have been named “Company of the Year” at the 2025 BIG Awards for Business. For thirteen years, the BIG Awards for Business have celebrated the companies, products, and leaders who deliver transformative results and performance breakthroughs. The recognition honors InMarket’s distinction for redefining business excellence through innovation, measurable impact, and strategic execution with our proprietary Unified Measurement & Omnichannel Lift, Conversion, & Incrementality (LCI®) platform.

InMarket’s Award-Winning Achievements

As economic uncertainty persists, marketers are prioritizing working with companies that drive proven outcomes. In fact, measurement and performance solutions remain the top two investment priorities for marketers in 2026, according to InMarket’s annual Predictions Report.

InMarket has earned the “Company of the Year” title by establishing a new industry standard for Guaranteed iROAS and real-time measurement and optimization. We don’t just drive outcomes for the biggest brands in the world – we measure incremental impact and guarantee it.

Over the past 12 months, InMarket has doubled down on innovation for our Unified Measurement & Omnichannel LCI® platform, specifically focused on helping marketers conquer the challenges of fragmentation across consumer shopping behaviors, media, and measurement tools, and prove the incremental sales lift across retail, dining, auto, and more.

A Unified, Real-Time Approach: Eliminating Reporting Lags & Fragmented Measurement

Our most recent launch is Unified Measurement. Unified Measurement is the first-of-its-kind measurement technology to integrate Multi-Touch Attribution (MTA) and Media Mixed Modeling (MMM) capabilities, eliminating the crippling lags of traditional MMM solutions. By providing real-time campaign insights, AI-driven predictive modeling, and channel optimization, InMarket empowers marketers to make faster, smarter decisions for accelerated incremental performance. InMarket’s AI-powered, real-time scenario planning can generate predictable growth, as demonstrated in a beta test for a CPG brand, which projected a 6% increase in total incremental sales, amounting to over $17MM in incremental revenue growth and profitability over the next fiscal year if the recommendations are applied.

Solution Expansion: Empowers Leading Brands Across All Major Verticals to Overcome Fragmented Shopping & Media to Drive Outcomes

By leveraging unmatched data scale, including 200M+ unique monthly, permission-based users to understand visitation, $2.5T in anonymized credit card transactional data, and over $136B item-level transactions, LCI®’s real-time capabilities and scale have translated into exceptional customer outcomes. On average, InMarket’s LCI® drives an 11x improvement in media effectiveness and yields 94% greater media efficiency, setting a concrete and actionable standard for success.

Social Success: Bridging the Gaps Between Digital Performance and Real-World Outcomes

Further distinguishing InMarket is our ability to bridge the gap between digital engagement and real-world outcomes through strategic partnerships. By teaming up with leading digital, social media, and streaming platforms, including TikTok, Snap, Pinterest, Reddit, and Pandora, InMarket allows brands to measure the real-world impact of digital campaigns on incremental store visits, sales, and return on advertising spend. These partnerships have yielded outstanding results. During the TikTok pilot program, for example, 96% of campaigns achieved incremental lift.

Setting the Standard for Real-Time Measurement

The “Company of the Year” honor from the 2025 BIG Awards for Business validates InMarket’s unwavering commitment to solving the industry’s most critical measurement challenges. By harmonizing disparate data and unifying real-time attribution and modeling with our Unified Measurement and LCI® platform, InMarket has moved beyond simply reporting performance. We are actively powering and accelerating incremental growth for the world’s most innovative brands. This recognition is not just about our past achievements, but a clear sign that InMarket is setting the new standard for accountability, efficiency, and proven impact in the measurement space.

To learn how InMarket can help you conquer measurement fragmentation and accelerate incremental outcomes, contact us today or reach out directly to your InMarket sales representative.