InMarket named in The Marketing Measurement And Optimization Platforms Landscape, Q3 2026

Austin, TX – September 25, 2026 – InMarket, an outcome intelligence platform, today announced it has been named in “The Marketing Measurement And Optimization Platforms Landscape, Q3 2026,” an overview of notable vendors in the marketing measurement and optimization space published by Forrester. The report is designed to help marketing professionals understand the value they can expect from a marketing measurement and optimization platform (MMOP) vendor, learn how vendors differ, and investigate options based on size and market focus.

InMarket is included among the report’s Notable Vendors, which Forrester defines as companies offering “licensed tools, solutions, and platforms that companies use to measure marketing and media strategies, optimize performance, and demonstrate the business value of marketing.” The report notes that the MMOP category overall is an established market, with vendors positioning themselves as always-on measurement systems to meet marketers’ growing expectation for continuous insight and optimization.

“We believe being named among the notable vendors in this space reflects the work we’ve put into building measurement that keeps pace with how marketers actually make decisions,” said Stan Turek, GM of Measurement at InMarket. “We’re focused on retail and commerce media measurement because that’s where a lot of our clients’ spend is moving, and on agentic model development because measurement shouldn’t be a lagging indicator.”

About InMarket

InMarket is the outcome intelligence platform built for marketers who demand results over proxy metrics. By combining purchase, location, and behavioral signals from more than 200M consumers, including over 146M who share commerce data, alongside thousands of retail data points, InMarket powers smarter activation, faster measurement, and more advanced audience targeting across every screen. Accountable to outcomes, not media ownership, and verified by Forrester, InMarket closes the loop between media investment and real-world business growth. Trusted by brands across verticals. Available on leading platforms including TikTok, Snapchat, and Pinterest. In real time, every time. https://inmarket.com/ 

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