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InMarket Joins the Walmart Connect Partner Network — and What That Means for Your Campaigns

We have some exciting news to share: InMarket has officially joined the Walmart Connect Partner Network. This is a significant milestone for InMarket — and, more importantly, it opens up a powerful new way for brands and agencies to understand and prove the real-world impact of their advertising.

Why This Partnership Matters

Walmart Connect gives advertisers access to one of the most powerful omnichannel media platforms in retail. With reach spanning Walmart’s massive customer base both online and in-store, it’s a critical channel for brands looking to drive meaningful results at scale.

Now, by combining Walmart Connect’s omnichannel media solutions with InMarket’s LCI® (Lift, Conversion & Incrementality) measurement solution, advertisers get something they’ve always needed but rarely had in one place: clear, actionable proof that their media investments are actually working.

From Media Spend to Real-World Results

Here’s the challenge every marketer knows too well: you’re running campaigns, the impressions are delivering, but you’re left wondering — is this actually driving people to buy?

That’s exactly the gap InMarket LCI is built to close.

With InMarket LCI powering measurement across Walmart Connect campaigns, marketers can now:

  • Minimize media waste by understanding which placements and audiences are driving incremental action — and which aren’t
  • Optimize campaigns in-flight, adjusting in real time to drive incremental visits, sales, and iROAS before the campaign ends
  • Make smarter decisions based on actual visits and sales data, not proxies or estimates

Teams are now equipped with the intelligence to take action while the opportunity is still live.

What This Means for Brands, Agencies & Advertisers

Whether you’re a brand trying to justify your retail media investment, an agency looking to differentiate your measurement capabilities, or a performance marketer chasing real incrementality — this partnership is for you.

By connecting InMarket’s industry-leading measurement to Walmart Connect’s reach, advertisers can now:

  • Tie Walmart Connect campaigns directly to in-store visits and sales lift
  • Measure true incrementality to understand what your media actually moved the needle on
  • Report on performance in a way that resonates with both brand and performance stakeholders

InMarket + Walmart Connect: A Smarter Path Forward

At InMarket, our mission has always been to help brands connect media investment to real-world outcomes. Joining the Walmart Connect Partner Network is a natural extension of that mission — and one we’re incredibly proud to announce.

As retail media continues to grow in importance, the brands and agencies that win will be the ones who can measure what matters, optimize quickly, and prove results with confidence.

We’re here to help you do exactly that.

Ready to learn more about how InMarket LCI can power your Walmart Connect campaigns? Explore InMarket’s measurement solutions.