From Data to Dollars: InMarket’s AI InSights Deliver In-Flight Optimization Recommendations
Now available in the Lift, Conversion, & Incrementality dashboard, AI InSights provide clear, actionable recommendations to maximize incremental outcomes.
We’re all looking for ways to work smarter, not harder. AI is playing a pivotal role in helping marketers not only improve internal efficiencies and workflows, but finding new ways to maximize efficiency and impact across campaigns from data analysis and targeting to measurement and optimization.
In fact, according to InMarket’s 2026 Predictions Report, marketers’ top two use cases for AI are campaign/performance optimization (39%) and data analysis (35%). In an outcomes-obsessed marketing world, embracing technology and tools that leverage AI to maximize incremental results like sales and visits is critical.
🍵 The tea on AI Insights
Our newest feature, AI InSights, is now available within the Lift, Conversion, & Incrementality (LCI®) dashboard, analyzing real-time campaign data to provide clear, actionable optimization recommendations. Offering weekly, insightful summaries and recommendations across key dimensions, including Audiences, Channels, and Creative, AI InSights empowers marketers to improve in-flight performance and drive optimal results on KPIs like incremental visits and sales.
📈 The potential impact
Based on data and ongoing analyses of thousands of LCI® campaigns, InMarket found that by following AI InSights’ recommendations, marketers could increase overall performance by up to 28% and see an average increase in incremental visits and/or sales across the following dimensions:
🏋️ Harnessing the Power of In-Flight Optimization in an Outcomes-Obsessed Marketing Era
Bringing the power of AI InSights to the top investment priority for marketers in 2026 enables brands to further grow the efficiency and power of measurement in the coming year. For more information on how to leverage AI to increase your performance and outcomes, check out this latest Forbes column, “The AI Advantage: Four Ways To Boost Marketing Efficiency And Impact,” from InMarket’s Chief Strategy Officer Michael Della Penna. From real-time, in-flight optimization to actionable insights, embracing AI fully can create a real competitive advantage.
Modern marketers require a unified, real-time approach equipped to assess and optimize outcomes. That’s a significant opportunity where AI has proven to boost efficiency and outcomes. Multi-touch attribution (MTA) and in-flight campaign optimization allow marketers to shift toward the creatives, offers and media driving the greatest results.
– Michael Della Penna, Chief Strategy Officer of InMarket
The “AI Advantage” saves marketers time and unlocks a newfound confidence that no stones – or, in this case, incremental dollars and visits – are left unturned.
🧑💻 Don’t miss an opportunity to tap into this AI Advantage.
Contact us today or reach out to your InMarket sales representative to learn more about how you can leverage InMarket’s latest measurement innovation, AI InSights, to maximize real-world, incremental outcomes.