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InMarket in Cannes

Improve Your Impact

Cannes celebrates creativity. We measure if it worked with our Outcome Intelligence.

Every year at Cannes, the industry celebrates creative ambition. InMarket is the company that tells you whether that ambition delivered. Our Outcome Intelligence enables brands to find real buyers, improve campaigns in flight, and make every media dollar accountable, turning ad spend into measurable, real-world outcomes.

The conversations we’re bringing to Cannes.

Whether you’re a brand marketer, agency leader, or media partner, we’d love to connect and show you how our Outcome Intelligence, built on AI, can improve results for your business.

INNOVATION

Imagine Your Impact with the Right Innovation

The industry is entering an outcomes era. InMarket is already there. Join us at Cannes for a private briefing on how InMarket has built AI as the decision layer connecting activation, measurement, and insight — third-party verified and outcomes-driven.

INSIGHTS

Amplify Your Impact with Insights

Most marketers are optimizing for the wrong metric. ROAS measures who you advertised to that bought. iROAS measures who bought because you advertised. The difference isn’t semantic — it’s your growth. We’re bringing proof at scale.

INTELLIGENCE

Fuel Your Impact with Intelligence

Every platform shows you its slice. Nobody sees the full picture. Until now. InMarket measures the full ripple effect of advertising, on and off-platform, with no platform allegiance. The brands winning right now have the clearest picture of what’s working. We’ll show you yours.

REPRESENTING INMARKET

Todd Dipaola

Todd Dipaola

Founder

Natalie Bastian

Natalie Bastian

Chief Marketing Officer

Michael Della Penna

Michael Della Penna

Chief Strategy Officer

Alicia DiStefano

Alicia DiStefano

VP, Practice Leader – Dining

Patrick Doyle

Patrick Doyle

SVP, Measurement Partnerships

Kayla Jordan

Kayla Jordan

VP, Programmatic Sales

Sammy Jordan

Sammy Jordan

VP, Brand & Communications

Chris Lyons

Chris Lyons

VP, Sales

Stan Turek

Stan Turek

General Manager, Measurement

MEETINGS

InMarket x The Room Yacht

The Room at Cannes Lions

When: June 22 – 24, 2026
Where: The Hana, Yacht Row, Port de Cannes

What:  Meet with our team. Just good conversation, better views, and the Mediterranean as your backdrop. Come aboard.

HAPPY HOUR

Cocktails & Canapés

The Room at Cannes Lions

When: 5 PM – 7 PM, June 22 – 24, 2026
Where: The Hana, Yacht Row, Port de Cannes

What: After a day of big ideas, we’re inviting you aboard for something simpler: a cold drink, a warm conversation, and the kind of view that makes everything feel possible. Join us each evening on the water.

LATE NIGHT

Late Night Hosting

The Room at Cannes Lions

When: 10 PM – 2 AM, June 21 – 23, 2026
Where: The Hana, Yacht Row, Port de Cannes

What: Sunday. Monday. Tuesday. Three nights aboard, after the sessions, after the rosé, after everything else. Late night on the water — no agenda, no slides, no pretending.

ON STAGE

You’re Missing Out: Compliance to Competitive Advantage

Salesforce Beach, in partnership with Acxiom

When: 10 – 11:30 AM on Wednesday, June 24, 2026
Where: Salesforce Beach, La Croisette, Cannes France

What: Let’s be honest: compliance is the baseline—the ticket to the game. If you’re still focused on checking regulatory boxes, you’re missing the entire competitive opportunity. Turn your data into an always-on, high-octane asset for agent-driven growth. In this economy, trust is not a soft metric; it is the direct, measurable ROI of clean, strategic data, and the absolute foundation required for credible AI deployment.

Who: 

  • Natalie Bastian, CMO, InMarket
  • Sanjna Parulekar, SVP of Product Marketing, Salesforce
  • Sean Muzzy, Global President, Acxiom
ON STAGE

The Power of AI-Driven Media Strategies

Brand Innovators Marketing Leadership Summit @ Cannes

When: 11:35 AM on Thursday, June 25, 2026
Where: The Beach Stage, Brand Innovators

What: The media landscape doesn’t slow down. Neither should your decisions. This session is about what happens when AI stops being a buzzword and starts doing the work — smarter planning, spend that goes further, and optimization that doesn’t wait for the post-campaign report.

Who: 

  • Stan Turek, GM, Measurement, InMarket
  • Meredith Herman, Global Head Of Marketing Acceleration, Kenvue (moderator)

Let’s meet. We’ll bring the insight — and the view.

We’d love to meet, share what we’re working on, and hear what’s top of mind for you. Let us know if you’ll be at Cannes and we’ll be in touch to set something up.