InMarket at Groceryshop
Reserve Your SpotThink your holiday shoppers are loyal? Guess again.
September 22-24, 2026 – Mandalay Bay, Las Vegas
The InMarket team is headed to Las Vegas for Groceryshop 2026. We’ll be on the ground all three days talking with everyone across the grocery ecosystem on how Outcome Intelligence helps brands stay ahead of Q4 brand loyalty shifts. Catch our session on Wednesday, or find us on the floor.
Loyalty is Up for Grabs: How CPG Brands Can Lock in Guaranteed Incremental Revenue in Q4
Matt Knust – VP, CPG Practice Lead at InMarket
When: Wednesday, September 23 at 12:30 pm
What: Brand loyalty shifts most in Q4. According to InMarket’s 2026 Holiday Shopping InSights report, 70% of shoppers say higher prices have altered their holiday plans, with 26% planning to opt for budget or store brands. Additionally, nearly 1 in 5 shoppers, and 31% of Gen Z, report that in-store advertising introduced them to a new brand. For retailers and CPG brands, this movement creates both opportunity and risk.
Matt will discuss how brands can adjust their Q4 strategies for shifting customer loyalty and lock in revenue they’d otherwise miss by measuring incrementality in real-time.
