Outcome Intelligence, Live in New York
October 5-8, 2026 – The Penn District, NYC
Advertising Week New York brings the industry’s biggest brands, platforms, and decision-makers together for four days of conversation on where marketing is headed. InMarket will be on the ground all week.
We’ll be talking about Outcome Intelligence — how brands find real buyers, optimize campaigns in flight, and connect media spend to measurable, real-world outcomes. It’s the throughline across everything we build.
Programming, speakers, and where to find us are coming soon. Check back for updates, or get in touch now to set up time with our team in New York.
Prove It Or Lose It: How Leading Brands Prove Media-Driven Outcomes
InMarket’s invite-only lunch
When: Wednesday, October 7, 2026 at 12:00 PM
What: Impressions don’t cut it anymore. Marketers need to bring provable results to the boardroom. Join InMarket during Advertising Week New York for an invite-only AW Lunch Club panel, a candid conversation with marketing leaders who’ve made the shift from reporting activity to proving their media is driving visits and sales.
Our panelists will get real about what it takes to tie media investment directly to outcomes that matter: incremental sales lift, store visits, iROAS. Expect candid talk on what’s working, what’s still messy, and how the brands ahead of the curve are rewriting their playbooks and building the future of measurement.
Who:
- Alisa Ben, EVP, Analytics, Spark Foundry
- LeShaun Jones, Ads Measurement Partner, Pinterest
- Moderator: Catherine Chen, SVP, Measurement Sales, InMarket
This is an invite-only event. If you would like to join us, please fill out the form on this page to request an invitation and a member of our team will be in touch.
InMarket Market
Everything you need, all in one place
When: October 5-8
Where: Advertising Week New York
What: Walk through the doors of InMarket Market, a real store stocked with everything a campaign needs. Audiences that find real buyers. Activation that reaches them where they shop. Measurement that proves what worked. All pointed and optimizing toward real-world KPIs: iROAS, incremental lift, visits, sales, across CPG, retail, QSR, dining, convenience, auto, and beyond. Come browse the shelves and see how InMarket can help you drive real-world outcomes.
In The Know
InMarket’s exclusive executive video interview series
When: October 5-6
Where: Advertising Week New York
What: In The Know is InMarket’s executive video interview series that captures what’s actually on the minds of marketing, advertising, retail, and media leaders. Filmed at Advertising Week New York, and by invitation only.