InMarket at AdExchanger's Programmatic I/O
Reserve Your SpotWhat Question Is Your Audience Data Answering?
September 28-29, 2026, Marriott Marquis, New York
The InMarket team is headed to New York for AdExchanger’s Programmatic I/O 2026. We’ll be on the ground talking through what’s in the audience data you’re buying, and how measurement built on real purchase and location behavior closes the gaps you can’t see today. Catch our session on Tuesday, or find us on the floor.
Quit the Guessing Game: Why AI-Driven Media Needs Better Audience Data
Kayla Jordan – VP, Programmatic Sales at InMarket
When: Tuesday, September 29 at 2:05 pm
What: Marketers have spent years optimizing media to ROAS, a proxy for motion more than a measure of results. The same blind spot is happening upstream, in audiences.
You’ll walk away with a framework for choosing between syndicated and custom, built around when each one answers the question your campaign depends on. Plus what it takes to build an audience on observed purchase behavior.
When AI is making the buying decision for you, the data behind it has to be real.
