When: Wednesday, October 7, 2026 at 12:00 PM

Where: 30 W 39th Street, NYC, NY 10018

Impressions don’t cut it anymore. Marketers need to bring provable results to the boardroom.  Join InMarket during Advertising Week New York for an invite-only AW Lunch Club panel, a candid conversation with marketing leaders who’ve made the shift from reporting activity to proving their media is driving visits and sales.

Our panelists will get specific about what it takes to connect media investment to results that hold up with the CFO: incremental sales lift, store visits, iROAS. Candid conversation on what’s working, what’s still messy, and how the brands ahead of the curve are tying spend directly to outcomes.