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WEBINAR

CPG Measurement: Turning Proof Into Revenue

Wednesday, August 12 · 2 PM ET · 30 minutes

Every seller hears the same question from clients: “Did it work?”. Without proof of incremental impact, you’re stuck competing on price instead of value. On August 12, InMarket is bringing partner sellers, account managers, and measurement teams together for one session on how to answer that question and turn the answer into revenue.

We’ll cover topics including:

  • Measurement as a growth engine
  • InMarket’s CPG Campaign Incrementality solution & methodology
  • Case studies and benchmarks
  • Live product walkthrough
  • How to get set up with CPG Campaign Incrementality
Sign Up

What You’ll Walk Away With

A New Way to Pitch Measurement

Learn how to reposition measurement from a line-item cost to the reason clients approve bigger budgets and why the sellers who make this shift are winning the renewals right now.

A Real Look at Methodology

See exactly how InMarket’s incrementality methodology works, step by step. Which is the same depth of detail CPG clients ask for before they’ll trust a result.

Proof, Not Just Promises

Walk through real examples of incremental sales lift, and iROAS across CPG campaigns, the kind of proof points you can bring straight into your next client conversation.

A Clear Path to Get Set Up

Understand exactly how to kick off a measurement study for your accounts, what it takes to unlock deeper reporting, and who on the InMarket team has your back.

FAQ

Who Should Attend?

Sellers and their supporting account teams at any media partner with a CPG vertical.

Will there be live Q&A?

If time allows, we will take live questions during the session. You can also submit questions ahead of time in your RSVP. If your question isn’t addressed during the live webinar, we will follow up with an answer within a week.

Is there a cost to attend?

No — this session is free for InMarket partner teams.

Will I get a recording?

Absolutely! We’ll send out the recording after the session.

What if I can’t make it live?

Register anyway! We’ll follow up with a recap and materials afterward.

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