How To Conquer the Holiday Decision Season

On-Demand • 30 minutes

Watch the Replay

WEBINAR

Black Friday’s Too Late: How To Conquer Decision Season

Before the leaves change color in September, holiday shoppers are already making decisions. InMarket’s 2026 Holiday Shopping InSights report reveals that 66% of shoppers plan to begin between July and Halloween.¹ 👀

Hear from InMarket’s SVP of Data Insights, Peter Hartt, and VP, Practice Leader of Retail, Gerry Joyce, as they unpack Decision Season: the critical window when marketers can still shape what ends up in a shopper’s cart. They’ll cover the generational, economic, and behavioral shifts driving this holiday season, from AI-powered deal hunting to the continued dominance of in-store shopping, and share strategies for winning Decision Season, the Cyber 5, and the Final Dash before Christmas.

¹Source: InMarket study conducted in partnership with Kantar, who provided the sample data. Based on an online survey of 1,983 US adults fielded in July 2026 and weighted to US Census demographics.

What You’ll Walk Away With

Right Message, Right Generation

How to tailor messaging by generation: Gen Z rallies around Black Friday, while Boomers+ shop deals continuously all season

Value > Discounts

Why price-pressured shoppers are still spending, and how to win them with visible value and early offers instead of discounting on autopilot

Measure All Three Holiday Phases

How to measure incremental visits, sales, and iROAS across three distinct phases: Decision Season, the Cyber 5, and the Final Dash