When: Wednesday, October 8, 2025 at 12:00 PM

Where: SERRA by Birreria – 200 5th Ave, New York, NY 10010

As marketers face more pressure to drive business growth amid intense competition and economic uncertainty, understanding the real-world impact of advertising campaigns on digital platforms is critical. Smarter campaigns start with improved measurement and analytics, empowering marketers to better understand bottom-line impact, create more effective data-driven strategies, and maximize the impact on real-world actions, including incremental sales, visits, and iROAS.

Join InMarket at our invite-only 2025 Advertising Week New York Culture & Commerce lunch. We’ll explore how marketers can maximize the real-world results driven by campaigns through improved measurement and analytics, and proven strategies for extending campaign reach with a full-funnel approach.

Speakers:

• Casey Hamlyn, Head of Measurement, North America, TikTok
• Austina Manz, Director of Media, Subway
• Alyssa Gitto, Associate Director, Media Strategy and Activation, Verizon
• Michael Della Penna, Chief Strategy Officer, InMarket (moderator)