Press

Creating a ‘CMO Command Center’ to Navigate a Year of Flux

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Creating a ‘CMO Command Center’ to Navigate a Year of Flux Read More »

‘Think of it as a therapy session’: How marketers are cozying up to CFOs

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‘Think of it as a therapy session’: How marketers are cozying up to CFOs Read More »

Consumers are already tired of inflation. Tariffs are sending prices higher.

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Consumers are already tired of inflation. Tariffs are sending prices higher. Read More »

The fundamentals of CPG measurement—what marketers need to know

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The fundamentals of CPG measurement—what marketers need to know Read More »

KFC’s move to Texas ignites a fast food turf war, but it’s not the only chain with an identity crisis. Here’s what it says about American food culture.

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KFC’s move to Texas ignites a fast food turf war, but it’s not the only chain with an identity crisis. Here’s what it says about American food culture. Read More »

CMO Perspectives: Daniel Perez of InMarket On Where to Assign Your Marketing Budget and Why

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CMO Perspectives: Daniel Perez of InMarket On Where to Assign Your Marketing Budget and Why Read More »

MRM Research Roundup: Valentine’s Day Edition

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MRM Research Roundup: Valentine’s Day Edition Read More »

13 Steps To Prep Your Business For Unpredictable Market Conditions

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13 Steps To Prep Your Business For Unpredictable Market Conditions Read More »

20 Strategies For Enhancing Customer Experiences With Data And Tech

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20 Strategies For Enhancing Customer Experiences With Data And Tech Read More »

Marketing professionals say performance-driven media is critical

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Marketing professionals say performance-driven media is critical Read More »