InMarket Extends Award-Winning LCI Attribution to CPG Industry.
InMarket Earns Platinum Recognition at the 2025 AVA Digital Awards
InMarket receives second digital marketing award for our work with Bayer.
InMarket Earns Platinum Recognition at the 2025 AVA Digital Awards Read More »
InMarket Blog
InMarket Extends Award-Winning Sales Attribution and Measurement Solution to Consumer Packaged Goods (CPG)
On average, pilot program demonstrated a successful incremental sales lift of 12.6% and an iROAS of $3.06, showcasing InMarket’s real-time, closed-loop measurement capabilities
InMarket Wins BIG Innovation Award for the Transformative Impact of Lift Conversion Index (LCI) on Real-Time Measurement & Optimization
LCI earns prestigious recognition for its leadership in shaping the future of marketing measurement and optimization through bold innovation.
InMarket Launches Incremental Sales Lift for the Automotive Industry to Prove Advertising Effectiveness
Snapchat expands measurement partnership with InMarket, empowering auto advertisers to leverage InMarket’s LCI to understand the incremental impact of advertising efforts on its platform
InMarket CFO Howard Morof Announces Retirement, Chief Accounting Officer Deniece Kennedy to Succeed His Position
Effective January 1st, Kennedy will transition from Chief Accounting Officer to CFO.
Reddit and InMarket Announce Partnership for Real-World Advertising Measurement with InMarket’s Lift Conversion Index (LCI)
Reddit becomes the first InMarket partner to be recognized as a Lift Leader.
NAI Announces Voluntary Enhanced Standards to Safeguard Sensitive Locations
InMarket is proud to share its contributions to the Voluntary Enhanced Standards, ensuring they can be practically implemented across the industry.
NAI Announces Voluntary Enhanced Standards to Safeguard Sensitive Locations Read More »
InMarket Wins “Best Mobile Marketing Platform” at the 2024 Digiday Technology Awards
Recognized for our work with Bayer, InMarket earns seventh industry accolade in 2024.
InMarket Wins “Best Mobile Marketing Platform” at the 2024 Digiday Technology Awards Read More »
TikTok Partners with InMarket to Measure the Real-World Impact of Advertising Campaigns via its Lift Conversion Index (LCI)
InMarket earns a TikTok Measurement Badge, as advertisers gain intelligence on how TikTok campaigns drive offline store visits and sales lift using InMarket’s LCI.
Report: New Spooky Season Insights to Fuel Halloween Marketing Success
As Halloween creeps closer, InMarket’s Halloween Insights dives into shoppers’ plans and provides actionable recommendations for marketers.
Report: New Spooky Season Insights to Fuel Halloween Marketing Success Read More »