InMarket Launches its Lift Conversion Index (LCI) for the Automotive Industry.
Campaign Goal
With the QSR industry facing declining sales in recent years, a national QSR chain sought to attract consumer attention and drive restaurant visits and sales with a CTV marketing campaign.
Strategy
The QSR chain, a PMG client, partnered with Wurl to launch an emotionally targeted CTV marketing campaign. The chain then partnered with InMarket to measure the impact of its CTV media strategy on driving visits to the QSR’s locations via InMarket’s LCI® attribution solution.
InMarket Solution
LCI®
Measure and optimize media in real time to drive incremental visits and sales.
Measure and optimize media in real time to drive incremental visits and sales.
Results
InMarket’s LCI closed-loop attribution platform identified consumers exposed to a CTV ad who then visited the QSR and made a purchase.
0
%
Incremental Visit Lift
0
%
Incremental Sales Lift
Emotion
targeting
identified as the most performant CTV strategy for driving visits to the QSR
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