InMarket Extends Award-Winning LCI Attribution to CPG Industry.
Campaign Goal
Following the launch of new packaging for its Silk product line, Danone sought to drive awareness of the brand’s new look & feel among grocery shoppers nationwide.
Hear from Danone’s Director of Media Connections, Mary Katherine Woltz, on why this program was such a success.
Hear from Danone’s Director of Media Connections, Mary Katherine Woltz, on why this program was such a success.
InMarket Strategy
Danone partnered with InMarket to leverage InMarket’s suite of solutions to reach the right consumers at the right time throughout their shopping journeys, ensuring no impressions were wasted.
Moments
Activate shoppers in real time, as they enter select grocers
Preceptivity
Predict the next purchase and engage shoppers before their next shopping trip
Audiences
Identify and reach key target shoppers:
Results
“We’re always trying to maximize our media dollar
impact. We look for partners like InMarket who can
help us with that.”
Mary Katherine Woltz
Director, Media Connections, Danone
+
0
%
iROAS performance above benchmark
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