InMarket Extends Award-Winning LCI Attribution to CPG Industry.
Campaign Goal
Bayer sought to promote its multi-retailer campaign, “Health for All,” which focused on bringing its product portfolio to the forefront of shoppers’ minds.
Strategy
Bayer partnered with InMarket to invest in an optimized, real-time media strategy to engage targeted shoppers throughout the purchase process. Combining InMarket’s Audiences, Preceptivity, and Moments solutions Bayer engaged target audiences with interactive ad experiences, empowering its product assortment to stand out and driving incremental sales and ROAS.
PRECEPTIVITY
Predict the next purchase and engage shoppers before their next shopping trip
Audiences
Identify and reach key target shoppers:
- Geo-location targeting at select pharmacy/drug store chains
- Women ages 30-55+ with Online Interest in Health & Wellness
Moments
Activate shoppers in real time, as they enter selected pharmacy/drug stores across the country
Results
Moments CTR
CTR engagment higher than Benchmark*
*Wordstream Benchmark for Mobile Media
ROAS
Sales Lift
Incremental Sales
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