Pinterest Delivers: What InMarket’s Campaign Analysis Reveals About the Platform’s Power to Drive Real-World Outcomes
Based on InMarket measurement data from 35 Visit Lift campaigns.
Pinterest has always been a destination for inspiration. The test now is simple: can that inspiration turn into real‑world visits? InMarket set out to answer that question by measuring 35 Retail & Dining Visit Lift campaigns across some of the country’s most recognized brands. The results are clear: Pinterest isn’t just an awareness play. It’s a proven driver of real‑world outcomes.
The Headline Numbers Are Hard to Ignore — Pinterest Drives Incremental Visits & Above Benchmark Performance Across Categories
Across all 35 Visit Lift campaigns measured, Pinterest campaigns delivered a weighted average incremental visit lift of 33.6% — 1.4x above InMarket’s Digital Benchmark of 24.0%.
These results point to a clear shift: Pinterest can play a bigger role in how you plan for performance, not just awareness.
Retail Was Pinterest’s Strongest Vertical — By a Wide Margin
Retail was the most measured vertical in InMarket’s analysis, with 18 campaigns spanning Beauty, Big Box, Clothing, Furniture, Grocery, and Sporting Goods. Across those campaigns, the weighted average incremental visit lift came in at 37.7%, which is 1.6x higher than InMarket’s Retail Benchmark.
Within Retail, Furniture was a standout category, producing a 53.0% incremental visit lift across six campaigns. Sporting Goods (45.5%), Grocery (36.7%), and Clothing (31.5%) also performed well.
Pinterest users are actively planning. When exposed to the right creative, they show up in stores.
Pinterest Drives New Diners Through the Door
For restaurant brands, Pinterest’s value is simple: reach people while they’re planning what to eat and where to go, then turn that inspiration into a visit. InMarket’s analysis of 17 Dining campaigns across coffee, fast casual, and QSR brands shows that Pinterest can absolutely move the needle. Pinterest delivered a weighted-average incremental visit lift of 20.1% across hundreds of millions of impressions.
What’s most compelling is how Pinterest helps drive new diners to your restaurants. Pinterest delivered a weighted-average incremental visit lift among new visitors of 54.1%, and 41.2% among non-visitors (people who may have visited before but hadn’t visited in the 90 days leading up to the campaign). Pinterest helps convert people with no prior relationship to a restaurant into first-time guests. Heavy pre-campaign visitors see just a 0.4% incremental lift. Since they’re already your most loyal customers, that makes sense; they were already coming in.
What Campaign Tactics Drive the Best Results?
Beyond vertical performance, InMarket’s meta-analysis identified several campaign-level factors that consistently correlate with higher visit lift.
Flight length matters. Campaigns running 7–9 weeks delivered the strongest performance at 35.4% visit lift — 1.3x better than campaigns under 6 weeks and 1.1x better than campaigns over 9 weeks.
For Retail campaigns specifically, the 7–9 week window was even more pronounced, producing 42.2% visit lift. This is likely due to the longer purchase cycle of products at retail, requiring a longer campaign window to align to consumers’ shopping behaviors.
For dining brands, shorter flights under 6 weeks performed best at 25.5%, likely reflecting the more immediate, impulse-driven nature of restaurant decisions and limited-time promotions.
Ad format is a key lever. Max-Width Video (includes Premiere Spotlight) stands out as the top-performing format in InMarket’s analysis, delivering the highest lift index with strong efficiency — meaning it helps generate incremental visits without requiring an outsized number of impressions.
Placement matters too. Home Feed was the most efficient placement, delivering above-average incremental lift at lower impressions per visit compared to Related and Search placements.
The Bottom Line: Outcomes Intelligence Connects Pinterest to the Real World
InMarket’s meta-analysis covers nearly two years of campaign data across some of the most demanding advertising categories in the market. What makes this analysis meaningful isn’t just the scale — it’s the ability to connect Pinterest ad exposure to real-world outcomes: actual store visits, incremental purchases, and measurable revenue lift at the register.
That’s the value of tracking real-time outcomes intelligence. Instead of stopping at impressions or clicks, InMarket’s measurement methodology traces the full arc from ad exposure to physical behavior — whether that’s a consumer walking into a store, grabbing groceries at the supermarket, or trying a new restaurant for the first time. These are the outcomes that matter to you, and this data shows Pinterest can drive them.
If you still treat Pinterest as primarily a brand-awareness or upper-funnel channel, this evidence calls for a closer look. When campaigns are structured with the right formats, flight lengths, bid strategies and audience targeting, Pinterest doesn’t just spark inspiration — it turns that inspiration into action, moving people into stores, into new restaurants and toward purchases they may not have made otherwise.
These are the outcomes that matter to you, and this data shows Pinterest can drive them. Read Pinterest’s latest blog on better ways to measure for better outcomes.
Data sourced from InMarket’s measurement partnership with Pinterest, covering U.S. campaigns running March 5, 2024 through December 31, 2025. All benchmarks referenced are InMarket Digital, Retail, Dining, and Auto category benchmarks.