Hear from WPP Media’s Parker Nowell, Group Director, Client Analytics, as he highlights the vital role of meaningful measurement in today’s marketing landscape. Parker’s perspective showcases the expertise and leadership he brings to helping clients clearly understand the impact of their media investments and unlock continuous performance improvement.

“InMarket’s LCI tool has been a staple of our measurement analytics. And not just our media, but to a deeper level-our placements, our channels, our audiences, our creative messages. It’s all a formula for success for us to be able to understand where we need to maximize our effectiveness.”

Hear from InMarket Lift Leader Tim Ferris, Head of Precision Marketing at Dunkin’, on how Dunkin’ leverages InMarket Measurement to connect media impressions to customer foot traffic.

Hear from InMarket’s first-ever Partner Lift Leader, Ryan Brendle, Global Head of Marketing Science, on how Reddit leverages InMarket’s LCI to prove the value of its advertising to clients.

“InMarket was able to deliver the right message to the right people at exactly the right moment. That’s a winning recipe.”

Listen to Albertsons’ Carina Ost, Director of Marketing Strategy, share how InMarket helped the grocer engage target consumes as they were in Albertsons’ parking lots, in the grocery stores, or even shopping at competitors’ stores.