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measurement

Adios, wasted ad spend.
Hello, maxed iROAS.

Drive better outcomes with real-time, AI-powered optimization & InSights.

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Smarter, faster real-world outcomes with InMarket Measurement, powered by AI


InMarket Measurement has proven to drive:

11x

Improved media effectiveness*

↑ 25%

Repeat store visits†

↑ $40

Return on investment spend†

*Source: ‘Getting Smart About Ad Waste’, InMarket & CMO Council, June 2023.
†Source: ‘The Total Economic Impact™ of InMarket Lift Conversion Index® Attribution Solution’, Forrester Research, July 2021.

Introducing Unified Measurement

Crystal-clear intel to direct
your marketing dollars

Powered by real-time incremental media outcomes, our Unified Measurement platform uses AI-driven media mix modeling to bridge the gap between daily activities and long-term MMM analysis.

The only forward-looking platform to plan and adjust your spend with precision

One unified tool for all users

Plan, measure, and optimize from one platform for top-level, strategic needs down to in-flight campaign optimization

All data & InSights in one place

Integrate omnichannel campaign & sales data automatically to deliver weekly cross-channel views & actionable InSights at scale

Make faster, better decisions

Simulate budget shifts & predict sales impact with AI-powered, real-time scenario planning

Drive incremental performance & outcomes

Predict ROI by combining LCI with MMM to isolate media impact and optimize investment allocations

Meet LCI®: The AI-powered optimization engine for top media performance

Lift, Conversion, & Incrementality (LCI®) helps you optimize campaigns in-flight to cut media waste, boost iROAS and make better decisions based on actual visits and sales.

InMarket LCI® is powered by:

$2.5

trillion+

Annual retail sales

200

million+

Location-based users

$136

billion+

Item-level receipt transactions

Closed-loop incrementality

Accurately attribute visits and sales to marketing tactics to understand true iROAS

Real-time optimization

Optimize campaigns in-flight and beyond with real-time recommendations and AI InSights

Intelligence at scale

Analyze performance trends across retailers, channels, platforms, and more

Multi-publisher measurement

Validated and certified across 350+ media platforms

Optimize strategies with real-world conversion data

Get a daily visitation data feed sent to your activation platform of choice with InMarket’s Visit Stream, so you can make real-time optimization decisions anywhere you run your media campaigns.

Access daily visits

Quickly optimize strategies based on real-time consumer visits

More granular reporting

Instantly understand how your media is driving conversions at store-level

Fill reporting gaps

Clearly identify media impact across channels & publishers not easily measured with lift attribution

Consistency in data

Accurately leverage a single source of daily conversion data tied to all media activations

Join an elite group of InMarket Lift Leaders

Frisch's Big Boy Gets a Brand Lift with InMarket
Lift Leader

Frisch's Big Boy Gets a Brand Lift with InMarket

Hear from InMarket Lift Leader Allison O’Keefe, VP, Marketing at Frisch’s Restaurants on how the chain leveraged InMarket LCI® to understand how each form of media contributed to store visits and overall sales, and identify the components of success.

Products Used: Audiences, Activation, Measurement

23.1%

Incremental Lift

302K

Incremental Visits

Read the Case Study
Dunkin' Relies on InMarket Measurement to Understand Performance
Lift Leader

Dunkin' Relies on InMarket Measurement to Understand Performance

“InMarket’s LCI tool has been a staple of our measurement analytics. And not just our media, but to a deeper level-our placements, our channels, our audiences, our creative messages. It’s all a formula for success for us to be able to understand where we need to maximize our effectiveness.”

Hear from InMarket Lift Leader Tim Ferris, Head of Precision Marketing at Dunkin’, on how Dunkin’ leverages InMarket Measurement to connect media impressions to customer foot traffic.
Reddit Meets Client ROAS Goals with InMarket
Lift Leader

Reddit Meets Client ROAS Goals with InMarket

Hear from InMarket’s first-ever Partner Lift Leader, Ryan Brendle, Global Head of Marketing Science, on how Reddit leverages InMarket’s LCI to prove the value of its advertising to clients.
Albertsons Finds the Winning Recipe with InMarket
Lift Leader

Albertsons Finds the Winning Recipe with InMarket

“InMarket was able to deliver the right message to the right people at exactly the right moment. That’s a winning recipe.”

Listen to Albertsons’ Carina Ost, Director of Marketing Strategy, share how InMarket helped the grocer engage target consumes as they were in Albertsons’ parking lots, in the grocery stores, or even shopping at competitors’ stores.

Take the tour.

Because seeing is believing.