A Performance Power Play: Supercharging Real-World Results with TikTok & InMarket
Advertisers on TikTok shatter benchmarks for real-world outcomes like incremental sales, visits and iROAS when combining TikTok’s innovative advertising platform and InMarket’s award-winning measurement capabilities.
Two of the biggest challenges marketers face today are the fragmentation of shopping behaviors and media. As consumers frequent more stores than ever before and consume media across an expanding number of channels, this fragmentation makes it critical for marketers to assess not only their campaigns’ digital success but also real-world impact on KPIs like incremental sales, foot traffic, and incremental return on advertising spend (iROAS).
These insights allow marketers to further prove the value of their social media advertising efforts in driving actual business growth, particularly during times of economic uncertainty when budgets are increasingly scrutinized and every incremental sale or visit must be accounted for.
InMarket and TikTok’s measurement partnership help marketers do exactly that, empowering advertisers on TikTok across industries – retail, dining, CPG, and auto – to measure the real-world impact of their advertising campaigns with InMarket’s award-winning Lift, Conversion & Incrementality (LCI).
With LCI’s closed-loop reporting, marketers can understand campaign performance across dimensions like creative, offer, media, and more, and take a data-driven approach by measuring the impact of their TikTok ads on driving incremental visits and sales.
The combination of TikTokʼs reach and innovative advertising solutions with InMarket LCIʼs granular insights into campaign performance ensures advertisers can demonstrate the impact of every ad dollar spent and enhance outcomes with an informed, data-driven approach—a proven equation for maximizing success.
– Michael Della Penna, Chief Strategy Officer at InMarket
The IRL Impact
Don’t just take our word for it – TikTok analyzed over 200 InMarket Measurement Reports* to assess the impact of campaigns on real-world results, and here’s what they found:
Across the Board
Retail Performance Rockstars
The Ultimate QSR Performance Combo
TikTok is continuously evolving its measurement capabilities to help advertisers better understand the full impact of their campaigns on driving both online and offline outcomes,” said Casey Hamlyn, Head of Marketing Science, North America at TikTok. “Measurement partners are a key part of that effort, bringing trusted and differentiated insights that enable brands to uncover the incremental lift in performance resulting from their investment on TikTok.
Understand the IRL impact of your TikTok campaigns and achieve remarkable results today.
Reach out to your InMarket representative or contact us today to learn more.
*As measured by InMarket Measurement. Source: TikTok Marketing Science, U.S. InMarket Store Visitation Power Slides, 2025. N=211