PRECEPTIVITY

Automatically reach your consumers across mobile & desktop when they’re preparing for their next trip, not right after.

For out of store messaging, inMarket's hyper-accurate, 1st party, full cycle location data enables proprietary machine learning algorithms (Preceptivity) to eliminate wasted media spend immediately following a shopping trip while message receptivity is lowest. Preceptivity then optimizes the same campaigns for when consumers are most receptive, as they are preparing for their next.

Most media spend

looks like this.

We Reach the Right Person at the Right Time.

Just as restaurants know to advertise before the lunch rush instead of after, Preceptivity predicts consumer receptivity based on their individual patterns and how they relate to the product category.

Full cycle location data identifies the unique shopping cycles for every consumer.

This allows you to eliminate low impact wasted impressions after a shopping trip, and double down as consumers prepare for their next one.

Experience - Preceptivity

Visits Location Type Regularly

Shopper demonstrates purchase pattern by repeatedly visiting a retail location.

Shopper is Targeted

On the days preceding a their next visit, you can cherry pick the most impactful impressions across all devices.

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